Byd brand refresh and upgrade: what are the differences of the new Logo?

On February 17, BYD Group announced an update to the brand logo of its cars.The new logo is optimized from a visual point of view. It follows the current graphic design trend and continues to implement the concept of “linking, building and moving forward” from the perspective of the specific scene needs of its businesses and consumer perception interaction.Uphold the “with technological innovation, to meet people’s yearning for a better life” brand mission, BYD Group the logo of the new, on the basis of retaining extremely passionate red and ring encircling, through the round frame lines, font details are adjusted, the original font sharp Angle is changed to a more mathematical aesthetic rounded corner;At the same time, the whole is more rounded and generous, showing a sense of affinity and openness, realizing the perfect combination of technical aesthetics and humanistic feelings, highlighting byd’s “people-oriented” concept, and the determination to use technology to solve social problems and create a better life for mankind.After 27 years of development, byd on the road of sustainable development of continuous innovation, formed the electronic, automotive, rail transportation, new energy ecological closed-loop all four industrial chain, and leading science and technology from China to overseas more than 400 cities of more than 70 countries and regions, continue to provide the world’s leading green, sustainable solutions.The circle in the logo represents BYD’s global vision and sustainable development concept.In the future, BYD will continue to uphold the brand proposition of “Achieving dreams” and build a more harmonious relationship between people, people and society, and people and nature around the world.The new logo of BYD Group will be used in its electronics, new energy, rail transit and automobile industries, while each brand in the passenger car sector of the automobile industry will use its own brand logo.Among them, “BYD Auto” brand has also optimized the logo from the visual point of view, starting from the specific scene needs of business and consumer perception interaction, in line with the current graphic design trend, more three-dimensional sense and design aesthetics, more recognizable.The upgraded logo continues to implement the concept of “linking, building and moving forward”.According to the statistics of China Automobile Association, up to now, China’s market share of new energy vehicles has reached 11%, and shows a trend of continued growth, the trend of new energy vehicles and traditional fuel cars has a stronger difference.Therefore, after 7 years of hone, the new force of car will also begin to enter a new stage of accelerated development.In the past 2021, BYD took the road of upgrading. In the New Year, BYD started the brand renewal action at the beginning of the New Year, and actively embraced the year of 2022 brand improvement with a new attitude.