“Network Marketing 100 lectures” 002: What is Network marketing
Nowadays, we have already entered the Internet era, and the Internet has become an indispensable part of people’s life and work.Some people use the network for learning, entertainment, and some people use him to carry out work, one of which is inseparable from the network industry – network promotion.Perhaps not many people have heard of it, but it is of great significance to the operation of many enterprises, companies, etc.So, what, network promotion?What does he do?Network promotion, is a kind of professional remuneration by promoting and selling business products for websites or businesses on the network.Each job has a corresponding staff, and the staff related to network promotion, we call it – network promoter.The work of network promoter is mainly responsible for network promotion, including q&A platform, some network forums, etc.At the same time, under the leadership of the network marketing manager, complete some of the tasks related to the network marketing promotion of the agency.Due to the requirements of these tasks, network promoters are required to be proficient in search engine optimization, link exchange, website detection, mass mail, mass client information and other business capabilities.In layman’s terms, Internet promotion is a way to increase exposure to something.And network promoter, it is the relevant staff that works hard for this.The nature of network promotion generally includes two kinds: 1. Brand promotion;2. Quality promotion.At first glance, the names are so familiar, so what’s the difference between the two?For brand promotion, it refers to the process of a series of activities that are widely recognized by consumers by shaping the image of themselves, products and services, and carrying out market analysis, competition analysis, audience analysis, brand and product analysis and sales proposition refinement for the enterprise brand.Its main purpose is to improve brand awareness.For quality promotion, more attention is paid to the external publicity and sales of the product effect.After all, for products, it is not enough to have a “capable” reputation and brand. The ultimate purpose of enterprise operation and promotion is to achieve the improvement of product sales.Therefore, the product should promote the promotion of brand voice, while brand promotion itself should also have sales growth.Read the above, I believe that your understanding of network promotion must be to the next level, and for his role, comprehensive content, we can know: network promotion for enterprise development, especially product sales has a vital role.