Ningbo: Spring Festival consumer market over 1 billion yuan in 7 days
How strong is the Spring Festival holiday pulling power to ningbo’s consumer market?One set of data tells you.Data released by Ningbo Municipal Bureau of Commerce showed that from January 31 to February 6, the total sales volume of 50 key sample enterprises in Ningbo reached 1.012 billion yuan, a slight decrease of 2.2% compared with the same period in 2021, and a 29.5% increase compared with the same period in 2019.Among them, the three major business types rose and fell. The sales of professional stores, restaurants and online stores reached 147 million yuan, 4.02 million yuan and 149 million yuan respectively, up 25.4%, 6% and 3.9% year-on-year respectively. The sales of shopping malls and supermarkets decreased 8.2% and 14.8% year-on-year respectively.But it was still 37.3% and 24.4% higher than the same period in 2019.”During the Tiger Spring Festival holiday, many consumers stay in Ningbo for the Spring Festival. The huge holiday consumption demand drives ningbo’s consumer market to perform comprehensively and have prominent characteristics.On the one hand, the guarantee of goods for people’s wellbeing has been effective, and people’s enthusiasm for consumption is full of vitality.On the other hand, new formats, scenes and models are more brightly colored, showing the overall trend of the old with the new, stable and improving.”Ningbo City commerce Bureau related person in charge said.Pork prices did not rise but fell, driving residents to increase the amount of daily purchases for festive life.Data show that in the meat, poultry and egg wholesale market under Ningbo Agricultural and Sidelined Products Logistics Center, the wholesale price of pork decreased by 47.2% compared with 2021, while the wholesale volume increased by 58.2% year-on-year.”Before the Spring Festival, the number of live pigs in the market increased significantly, and the supply still exceeded the demand, leading to a drop in the price of pork. It can be said that citizens have achieved the ‘freedom to eat meat’ this Spring Festival.”Market related person in charge said.In 2022, the new trend of consumption upgrading is more obvious than in previous years.”High-tech” products, represented by digital appliances, sold 170 million yuan, up 10.9 percent year on year and 52.5 percent more than the same period in 2019.New consumption patterns are also emerging this Spring Festival.On the one hand, self-oriented, parent-child consumption and “cold economy” have become hot spots. Many hot spring hotels attract customers with unique advantages, and their sales growth is obvious.On the other hand, catering businesses have put New Year’s Eve dinners and dishes on takeaway platforms. According to data from a takeaway platform, the online search volume of New Year’s Eve dinners in Haishu District, Ningbo in 2022 increased by four times compared with 2021.